Our Team
Rebecca Cross
Rebecca has been a food lawyer for over fifteen years. She has represented some of the best known and most successful consumer-facing brands in the industry, as well as venture capital and private equity funds. She serves as outside general counsel to most of her clients — advising on risk management concerning advertising, labeling, supply and distribution chain management, IP protection, and product safety.
Rebecca is frequently cited as an expert by industry journals like Food Navigator and the New York Times, and regularly speaks at industry conferences on legal matters affecting food companies. She also co-founded the plant-based yogurt company LAVVA, has served as pro bono counsel for non-profits advocating for animal welfare, and is on the advisory board of the Plant Based Foods Association.
Before founding Greenfare Law, Rebecca practiced in the food & beverage group of Davis Wright Tremaine LLP. She is licensed to practice law in California and New York.
Elizabeth Oliner
Liz specializes in navigating the U.S. Patent and Trademark Office and has helped hundreds of small businesses and entrepreneurs register federal trademarks and protect their brands in the US and internationally. In addition, she helps draft and respond to cease and desist letters, social media take-down notices and DMCA take-down notices, and she has experience with copyright law, internet terms of service and privacy policies.
Before working with emerging food companies, she worked in the intellectual property/trademark department at Estee Lauder and did trademark enforcement work for Jack Daniel's.
Liz has a B.A. in English literature from Yale University and a J.D. from Yeshiva University’s Benjamin N. Cardozo School of Law. She is licensed to practice law in California, New York and the District of Columbia.