We share your mission.

Since 2005, Rebecca Cross, the firm’s founding partner, has focused on the legal representation of food businesses. Her clients have been some of the best known and most successful category leaders in the United States. She has also advised private equity funds and strategics on pre-acquisition and pre-exit due diligence regarding regulatory and litigation risk. Through these roles, Rebecca has gained a deep understanding of the food industry and unique insights into what drives or hinders a company’s success.

An ethical vegan, Rebecca left Big Law to apply her skills and knowledge in service of the plant-based food industry. She co-founded the plant-based yogurt company LAVVA, and then in 2019, launched Greenfare Law — the only law firm dedicated to this emerging industry.

Greenfare Law’s mission, specialized experience, industry knowledge and relationships enable us to provide our clients with expeditious and practical legal advice.